Feel free to steal these content ideas for your brand or business!
We get it, not all of us are creative geniuses, and coming up with ideas to market you and your brand, on budgets both large or small, is difficult and a time consuming process. No threat, we’ve got your back. Whether you’ve just started the adventure with your new business, or need a few ideas to keep the content machine rolling, have a read through and see if you find some inspiration for your next viral post.
Building the right foundations
Before we get into particular ideas that could work for you, let’s take a look at what actually makes for a great performing video.
Understanding your audience, defining clear objectives, and choosing the right topics are essential steps in crafting impactful content. Establishing this strong foundation upfront ensures a smoother path for generating effective video content ideas down the line.
Where are you sharing your content?
Is the video your envisioning an in-depth interview with a member of the team or external contributor? Then maybe this type of content is best placed on platforms like YouTube. However, consider how this content can then be repurposed for social media by creating shorter snippets to lead traffic to your main piece of content.Do your research and skip the guesswork.
What trends are performing across social media at the moment, do any of them work to your brand identity? Use platforms such as Google Trends to see what people are really talking about and use keywords and tags in your post to make sure your reaching as much of your target audience as possible. By studying these patterns, you can choose content ideas that address genuine questions, concerns and interests, tailoring your content to those that could really benefit from your product or service and meet their expectations.
3. Script and formatting your content correctly.
A strong, engaging hook is a pinnacle to any piece of content you are creating, so make sure you’re grabbing your audience’s attention in the first 3 seconds. Keep up that retention time by telling your story in an emotive, narrative way that remains conversational to your audience. The ending to your video is just as important. Think about how it can loop back to the start to prompt your audience to watch again and ultimately land them on your profile. The videos below are some of my favourites when discussing this topic, so make sure to check them out.
Now that you’ve done your research and built a strong foundation for your content, here are some powerful, budget-friendly video ideas you’re free to steal. Whether you’re a solo entrepreneur, a small business, or an established brand, these strategies will help you grow your audience, boost engagement, and increase ROI. From bite-sized social media clips to compelling long-form content, these ideas are designed to be easy to produce, highly shareable and deeply impactful in defining who you are as a brand or business.
Social Media Video Content Ideas (Short-Form)
Behind-the-Scenes (BTS) Content
Give your audience an exclusive peek into your business operations, product development, or daily workflow. Show how your team works, the tools you use, or even the coffee that keeps you going. These videos humanise your brand and build trust by making followers feel like insiders.Customer Testimonials & User-Generated Content
Ask satisfied customers to share short clips about their experience with your product or service. Repurpose social media shoutouts, tag the customers, and engage with their comments. These authentic videos create social proof and encourage new customers to trust your brand.Product Demos & How-To Guides
Showcasing your product in action builds confidence in its functionality. Whether it’s a beauty brand demonstrating application techniques or a SaaS company explaining a key feature, these videos help users understand value and drive conversions.Educational ‘Did You Know?’ Videos
Share quick industry facts, trends, or hacks that your audience will find useful. A small business accountant, for example, could share tax-saving tips, while a fitness brand could post workout shortcuts. These position you as an expert while delivering value.Trending Challenge or Reaction Videos
Participate in social media trends or react to relevant viral content. Adding your brand’s unique spin to trending formats increases discoverability and engagement, making your business feel relatable and up-to-date.Before & After Transformations
Great for industries like home decor, fitness, beauty, and digital design, these videos showcase the impact of your product or service visually. Transformation content is highly shareable and keeps audiences hooked.FAQ Sessions & Myth Busting
Address common customer concerns or debunk myths about your industry. For example, a skincare brand could clarify the difference between ‘hydrating’ and ‘moisturising,’ while a digital marketer could expose SEO misconceptions.A Day in the Life of a Founder or Employee
Showcase what goes into running your business with authentic, raw clips of your workday. Whether you're packing orders, brainstorming ideas, or networking, this content adds personality to your brand.Teasers & Countdown Videos for Product Launches
Build anticipation by revealing small glimpses of a new product or service before its launch. Create suspense with a countdown or teaser series, enticing your audience to stay tuned for the big reveal.User Polls & ‘This or That’ Interactive Videos
Create simple interactive videos where viewers vote between two choices. For example, a clothing brand could ask “Which print do you prefer?” This boosts engagement and helps gather insights into customer preferences.
Long-Form Video Content Ideas (YouTube and web)
Founder or Team Member Interviews
Share the personal journey of how your brand started, the challenges you faced, and your mission. Authentic storytelling makes your brand relatable and builds emotional connections with your audience.Customer Case Study & Success Stories
Take testimonials a step further by creating a narrative-driven story around how your product or service changed a customer’s life. These in-depth testimonials create credibility and inspire potential buyers.In-Depth Industry Explainers & Thought Leadership
Establish yourself as an authority by creating deep-dive videos on industry trends, upcoming innovations, or expert insights. These are particularly effective for B2B businesses and professionals.Mini-Documentary or Origin Story
Document your brand’s evolution over the years, featuring key milestones, growth moments, and the values that drive you. Audiences love origin stories because they add depth to a brand’s identity.Live Q&A or Webinar Replays
Record live sessions where you answer audience questions or discuss trending industry topics. Uploading these replays to YouTube creates evergreen content that continues to provide value over time.
Why These Ideas Work
High Engagement: Interactive content (polls, FAQs, challenges) encourages comments, shares, and reactions.
Authenticity Builds Trust: Founder stories, BTS, and customer testimonials create a personal connection with viewers.
Value-Driven Content Converts: Tutorials, explainers, and case studies help potential customers see the benefits of your product or service.
Budget-Friendly: These videos can be made with a smartphone, simple editing tools, and minimal resources - perfect for small businesses.
So there you have it. We hope that we’ve inspired you and have helped guide you to creating content that not only your audience will enjoy, but something you and your brand can be proud of.
If you ever need help with producing this type of content, or just want some other ideas that could work for your particular business or brand, don’t hesitate to reach out here - we’d love to hear from you.
